Every Webpage to be Social
Key Impact: A Shift to Customer Opinion Over Corporate Messaging
Read more at www.web-strategist.com
More importantly, this means that your customers will be able to rely on their immediate friends and trusted network to make decisions –not just nameless customer reviews like on Amazon from folks you don’t know. This means they will also start to rely more on each other for reviews –not the marketing created by brands. This also applies to the real world –not just online, as people can access digital devices on mobile social networks to find out which stores, restaurants and activities their trusted network prefers.
I really like Jeremiah’s points in this article. I also think that as sites become more personal, the content within will have a chance to become much more meaningful. For brands, it’s all about catering to the customer and what makes them happy. Provide quality content/product plus a way to connect and you’re onto something big.
