Is Facebook doomed to someday become an online ghost town, run by zombie users who never update their pages and packs of marketers picking at the corpses of social circles they once hoped to exploit? Sad, if so. Though maybe fated, like the demise of a college clique. Read more at www.nytimes.com

-Sorry: BTW, the RSS feed has been fucked up the last few days because we switched from Movable Type to WordPress. Sorry about the fuck-ups, they were a consequence of the switch. [Speaking of the switch, I just want to thank Carrot Creative again for the awesome design of this website. I am so impressed with it on so many levels.] Read more at www.ihopetheyservebeerinhell.com

“First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.” Read more at gawker.com

What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

In general, combing through countless tweets from strangers is not terribly useful anyway. Just as people have stopped looking at anything beyond the first page of results on Google, sifting through pages of tweets in chronological order gets tedious quickly. What needs to be incorporated into the Social Relevancy Rank is the aggregate sentiment of the crowd: a score that tells you yay or nay and gives you an opportunity to drill into more results if you choose. Read more at www.readwriteweb.com

-New site: Carrot Creative hit a fucking home run with the site. I expected a lot, and they exceeded my very high expectations. It is awesome. Wait until you see it–it is the coolest movie site I’ve ever seen, because not only is it really sleek, but it is also very functional and useful. I don’t know how long until that is up, but it won’t be long–it’ll be up before the trailer is up or the tickets go on sale. Read more at ihopetheyservebeerinhell.com

People have been setting some strange, unrealistic, and possibly misguided expectations recently in social media. While you might believe that you’re only worth something in social media if you have a huge audience, the simple fact is that it’s not true. Understanding what you want out of social media and having smart goals can mean the difference between frustration and enjoyment. Read more at mashable.com

“Every time I get on [Facebook], no matter what time I get on there, somebody is saying, ‘Come be a Tiger,’ ‘Come be a Gamecock,’ ‘Come be a Nittany Lion’ or something,” he said. “They’ve written on my wall or sent me a message. I read all of them, and I mean, it’s just crazy.”

Coaches, colleges and conferences have used social networking sites such as Facebook and Twitter to break the fourth wall with their desired audience, whether that means devoted fans or potential recruits. The same technology provides high school stars a new way to interact and publish their own messages. Read more at sports.espn.go.com

we believe that participating in social media is a way of life. You can’t fake it; you can’t write for a gadget blog if the thought of a new iPhone doesn’t send shivers down your spine, you can’t write about cars if you couldn’t care less what hunk of metal you’re driving, and you cannot be a social media editor if you’re not interested in sites such as Twitter and FacebookRead more at mashable.com

In the new world of social media, P.R. people must know hundreds of writers, bloggers and Twitter users instead of having six top reporters on speed dial. Ms. Hammerling, the latest example of the omnipresent start-up pitchwoman, is the doyenne of who-you-know P.R. Read more at www.nytimes.com