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Kaitlin D Villanova says:

By joining a social network such as Facebook we all agreed to be exposed so unfortunately we have to deal with the marketing that builds around everything we so openly agree to share.

Amplifyd from www.nytimes.com

Is Facebook doomed to someday become an online ghost town, run by zombie users who never update their pages and packs of marketers picking at the corpses of social circles they once hoped to exploit? Sad, if so. Though maybe fated, like the demise of a college clique.

Read more at www.nytimes.com
 
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Posted by Kaitlin D Villanova  5 months ago

Yea, we know we’re awesome

Kaitlin D Villanova says:

Thanks Tucker!

-Sorry: BTW, the RSS feed has been fucked up the last few days because we switched from Movable Type to WordPress. Sorry about the fuck-ups, they were a consequence of the switch. [Speaking of the switch, I just want to thank Carrot Creative again for the awesome design of this website. I am so impressed with it on so many levels.]

Read more at www.ihopetheyservebeerinhell.com
 
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Posted by Kaitlin D Villanova  6 months ago

FAIL Martha

Kaitlin D Villanova says:

This is wrong is so many ways, the reason social media is thriving so much in the digital culture is because of engagement and the give and take. Sorry Martha, we’re going to have to go ahead and say you FAILed on this quote.

Amplifyd from gawker.com

“First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.”

Read more at gawker.com
 
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Posted by Kaitlin D Villanova  6 months ago

The Future of Search: Social Relevancy Rank

Jeff Brunelle says:

Alex Iskold brings up great points in this piece introducing Social Relevancy Rank. Real-time search results will eventually revolve around the input of those we trust and value.

Amplifyd from www.readwriteweb.com

What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

In general, combing through countless tweets from strangers is not terribly useful anyway. Just as people have stopped looking at anything beyond the first page of results on Google, sifting through pages of tweets in chronological order gets tedious quickly. What needs to be incorporated into the Social Relevancy Rank is the aggregate sentiment of the crowd: a score that tells you yay or nay and gives you an opportunity to drill into more results if you choose.

Read more at www.readwriteweb.com
 
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Posted by Jeff Brunelle  6 months ago

Untitled

Amplifyd from www.nytimes.com

Aside from using the “second degree” of your social graph or taste neighbors, a Social Relevancy Rank could front-load influencers. In the absence of any other metric, someone who is followed by hundreds of thousands of users is likely more relevant to you than someone you don’t know at all. Using number of followers as a weight might be a good way to order the rest of the activity stream.

Read more at www.nytimes.com
 

Kaitlin D Villanova says:

There is a common misconception in social media that because someone has a large number of followers on Twitter, what they have to say is relevent and this is not always the case!

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Posted by Kaitlin D Villanova  6 months ago

Nice Work Team!

Kaitlin D Villanova says:

My apologies for including a clip with profanity :)

-New site: Carrot Creative hit a fucking home run with the site. I expected a lot, and they exceeded my very high expectations. It is awesome. Wait until you see it–it is the coolest movie site I’ve ever seen, because not only is it really sleek, but it is also very functional and useful. I don’t know how long until that is up, but it won’t be long–it’ll be up before the trailer is up or the tickets go on sale.

Read more at ihopetheyservebeerinhell.com
 
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Posted by Kaitlin D Villanova  7 months ago

Goals are everything. EVERYTHING.

Kristin Maverick says:

Goals need to be set no matter what medium you’re working with. With social media, the opportunity to grow  a following, fan base, collective amount of interest can happen within minutes. Be prepared and state what you want to achieve right from the beginning.

Amplifyd from mashable.com
People have been setting some strange, unrealistic, and possibly misguided expectations recently in social media. While you might believe that you’re only worth something in social media if you have a huge audience, the simple fact is that it’s not true. Understanding what you want out of social media and having smart goals can mean the difference between frustration and enjoyment. Read more at mashable.com
 
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Posted by Kristin Maverick  7 months ago

Online social networks change recruiting landscape for athletes

Jeff Brunelle says:

A very interesting read for sports fans. More and more high school athletes are using services like HighSchoolRecruitment.com and LacrosseRecruits.com to get noticed, and it’s working. Similarly, college coaches are beginning to realize the value and appeal of having a presence on the social web. Pete Carroll is an easy example.

Amplifyd from sports.espn.go.com

“Every time I get on [Facebook], no matter what time I get on there, somebody is saying, ‘Come be a Tiger,’ ‘Come be a Gamecock,’ ‘Come be a Nittany Lion’ or something,” he said. “They’ve written on my wall or sent me a message. I read all of them, and I mean, it’s just crazy.”

Coaches, colleges and conferences have used social networking sites such as Facebook and Twitter to break the fourth wall with their desired audience, whether that means devoted fans or potential recruits. The same technology provides high school stars a new way to interact and publish their own messages.

Read more at sports.espn.go.com
 
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Posted by Jeff Brunelle  7 months ago

True story.

Kristin Maverick says:

Live and do what you love and you’ll be good at it. Don’t fake it. Come on NY Times, you’ve been so good with everything else.

Amplifyd from mashable.com
we believe that participating in social media is a way of life. You can’t fake it; you can’t write for a gadget blog if the thought of a new iPhone doesn’t send shivers down your spine, you can’t write about cars if you couldn’t care less what hunk of metal you’re driving, and you cannot be a social media editor if you’re not interested in sites such as Twitter and FacebookRead more at mashable.com
 
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Posted by Kristin Maverick  7 months ago

New world social media and who you know

Kristin Maverick says:

In addition to “knowing them” you still need to interact with them and give them useful information based on their needs. Knowing someone who doesn’t have a hand in something that’s relevant won’t help your cause.

Amplifyd from www.nytimes.com
In the new world of social media, P.R. people must know hundreds of writers, bloggers and Twitter users instead of having six top reporters on speed dial. Ms. Hammerling, the latest example of the omnipresent start-up pitchwoman, is the doyenne of who-you-know P.R. Read more at www.nytimes.com
 
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Posted by Kristin Maverick  7 months ago